Casinos captivate people for many reasons, from the allure of the chance to win big to the buzzing energy and opulent decor. Many casino goers enjoy a wide variety of games, including poker, blackjack, and bingo as well as various entertainment options such as dining and karaoke. In addition, casinos often feature luxury hotels and cutting-edge technology, along with a variety of different restaurants and other amenities to appeal to a variety of interests and budgets.

It was the healthy return on investment for Goodfellas that convinced Universal Studios to back Casino, a sprawling mafia drama with two of that movie’s stars (Robert De Niro and Joe Pesci, completing a Scorsese trilogy begun with Raging Bull). And in an era when violent and profane criminality was in vogue thanks to Quentin Tarantino and other millennial auteurs indebted to Scorsese, Casino looked like a surefire hit.

The film delivers on all counts, but it’s the characters that make it compelling. Despite his infamous shady dealings, Ace seems to have a core of honor and principle; he even refuses to help the FBI track down Nicky, and he never forgets a debt of gratitude.

In the modern day, casino marketing must be a balance of traditional techniques (like direct mail and newspaper ads) and newer methods (like social media and email). Be sure to highlight your unique amenities, events, and group business offerings in your digital marketing efforts as well to attract the right kind of guests.