Casino games offer a lot of excitement. They’re easy to learn, offer a variety of betting options and give players multiple chances to win. But there’s more to a casino than just the games. There’s the luxurious hotel offering, cutting-edge technology, flexible event and entertainment spaces, award-winning restaurants and spa and health club amenities that help to make a casino more than just a place to gamble. And that’s what casino marketers need to focus on when marketing their properties to attract more group business.

In 2005, Harrah’s reported that the typical casino gambler was a forty-six-year-old female with an above-average income. This was a demographic that dominated the market at that time, but today the majority of casino patrons are younger, with a focus on gaming and ancillary services like food and entertainment. These changes in casino demographics have made it even more important for casinos to develop marketing strategies that reach their target audience and drive revenue now and in the future.

Martin Scorsese’s Casino is an epic crime drama that reveals the web of corruption that gripped Vegas over the years, with tendrils reaching into politicians, Teamsters unions, the Chicago mob and Midwest mafia. The film stars Robert De Niro as Don Corleone, Sharon Stone as Ginger McKenna and Joe Pesci as Santoro, and is a taut thriller from start to finish. Despite its length, it never lags or loses steam. Unlike other movies, it doesn’t resort to over-the-top action or campy dialogue to entertain its audience.