A casino is a place where people play games of chance and the odds are that they will lose money. Traditionally, casinos are upscale places that add luxuries like restaurants and stage shows to attract gamblers and encourage them to keep gambling.
The seedy backroom gambling parlor stereotype of casinos persists but many modern legalized casinos are designed with security guards, a safe and secure environment, and closed-circuit TV to show the results of games. These features are designed to make gambling more enjoyable, and they help prevent crime against patrons.
Most casinos focus a lot of effort on the “high rollers” who spend large amounts of money and play for long periods of time. These players are often given comps worth a substantial amount of money, including free rooms, meals, tickets to shows and even limo service and airline tickets.
Casino is a fascinating film because it focuses on how casinos manipulate players to extract the most amount of money from them as possible. Robert De Niro and Sharon Stone are both great, but it’s Joe Pesci who really shines as a mobster-in-training and gambling guru named Sam Rothstein.
The best way to attract more customers to your casino is by knowing their needs and wants. You can gather demographic information from a group of people walking into your facility, but that doesn’t tell you what they are looking for. Knowing their pain points and what job they are hiring you to do helps you create a space that will appeal to them more effectively.